Étiquette : Buschman
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Marketing des bibliothèques : à quel prix ?
« Marketing has unlocked the library. The librarian has become an information expert and the whole design of library buildings is being oriented to marketing concepts. Library design needs repositionning. The traditionnal library paradigm was matched by traditional library design and most library buildings were seen as intimidating and frequently unwelcoming. Marketing strategies emphasise that library…
bibliomancienne 